Mood board for research

 Advertisers Mood Bored 

My mood bored needs to reflect products that will advertise in my magazine due to my target audience. As I am making a music magazine I included product that include music and would be good to advertise in my magazine. I include Spotify and iTunes as these are product which my readers can use to down load music and as my target audience is quite young they are more likely to have devises that they can use to do this. I also included the UEA as many gigs happen there and many of my readers will go to gigs regularly even some of the bands and artists in my magazine my have or will play at the UEA. I also include very know brands like Youtube and the BBC as there are big company's and my target audience would use them / all ready use them a lot. 

As my audience is quite young I need to think about there hobbies and the food they eat and what products and company's would I want to advertise in my magazine. This is why I included McDonalds and Pizz Hut. Over young place to drink is Costa and Starbucks. With my music magazine I also included the sponsor Impericon which is a merch website. 

I also include many clothing bands and stores from Stussy to Topshop with the sort of music I want to include in my magazine I believe my audience will dress a certain way. I believe that most young people will dress the way they do due to the way the bands and artist they listen to dress. All the advertisement I included were basted around my target audience and the fact my magazine is a music magazine. 

Overview of the Magazine Industry

The magazine industry is massive, the latest magazine market dates show that there was a retail copy sale of 151m, 210 new magazines where launched and a retail sale value of £282m.

Some of the top 100 magazines are TV Choice, What's on TV, Take a Break. Many in the top ten are TV and Radio magazines this is due to how many people own a TV and Radio and use to it daily. The more the population own/like something the more they will invest in that magazine. The top sold music magazine based in the UK is Q. Q calls itself 'the worlds greatest magazine' and that is difficult to argue based in the UK. The second it Rolling Stone a US rock music magazine and number 9 is NME. Media magazines have decreased the amount of money the publishing of magazines make per a week. The average UK household weekly spend 0.4 percent of there proportional income in 2008. In 2013 the average UK household weekly now spend 0.31 percent of there proportional income. House holds spend a lot more weekly of there income on on-line magazines with a 0.46 percentage.

Advertisement is worth a lot of money when it comes to magazines the more poplar a magazine is the more big company's will be willing to spend on advertisement. As more and more magazines are making media format of there produced there are more chances for company to get there products advertised. But many company's have over opportunity's to get there products advertised form TV adverts to cinema adverts. The magazine revenue in advertisment was 3.1% (437m) in 2015.

Mood board for research

 Target audience Mood board  

As my magazine is for 15-21 year old's who listen to rock, indie and alternative music I need my mood bored to represent the sort of people that will read my magazine form the clothing they wear to the music they listen to. I added band like While She Sleep. Modern Baseball, Moose blood to get the element of rock / pop punk in. With this I also added a image of a gig as my audience will be reading a music magazine it will be highly likely they will like attending gigs. For the indie music I include such bands as The Smiths, Sundara karma, Jamie T. I have also include some alternative bands and artists like Rat Boy, Frankie and the heartstrings, Cry wank. These are all band my audience will know or would be interested in reading and find out about. 

I also include films and TV series my audience will have watch or would enjoy watching as they also have a target market 15-21. Bands I would also like to include in my music magazine have also featured in some of these TV series and films. I include the TV series Skins and Misfits as they do include a lot of indie to alternative music with in them but also a lot of my target audience watch them. I added films such as Trainspotting, Breakfast Club and Palo Alto as they are big iconic films and include big iconic styles. 

From the films, actors, bands and artist they all are wearing clothing I think would appeal to my target market. All the clothing is very alternative and not main stream very vintage to modern vintage clothing. I believe the people who read my magazine will dress in quite alternative ways due to the way the bands, films and artist they listen / watch dress. 

Information on Magazine Publishers

TimeInc.com

TimeInc. is an American New York-based publishing company that is owned by Henry Luce and Briton Hadden which started up in 1922. TimeInc. publishes over 90 magazines this is a high percentage of magazines to publish. Mostly notably it's namesake, Time. Other magazines include Sports illustrated, Travel+Leisure, Food and Wine, Fortune, People, InStyle, Life, Golf magazine, Southern Living, Essence, This old House, All you, Real simple and Entertainment weekly. It also owns the UK magazine house TimeInc.uk, whose major titles include Whats on TV, NME, Country life. Time Inc also operates the digital-only titles like MyRecipes, Thesung and  Mimi.There digital properties include more than 50 websites reaching a massive 120 million monthly digital visitors, 1 billion user-instated video streams, and a social footprint of 146 million. Shockingly nearly half U.S adults engage with TimeInc. brand each mouth.  

TimeInc.com would be a good company to publish my magazine as it published NME which is a very wide bought music magazine. Also it has a massive amount if readers and my magazine it's more likely to do well with a poplar publishing company. I would also like my magazine to be multi media and TimeInc. have massive figures when it comes to websites, video streams and social media.

Beuer

Beuer media group is a large European-based large media company that manages a portfolio of more than a massive 600 magazines, over 400 digital products and 50 radio and TV stations all around the world. Beuer publishes magazines like Women's weekly, TV listing magazines: namely Bella, Take a Break, that's Life! TV choice and Total TV Guide, this is as well as a number of puzzle magazines. Beuer media is a multi-platform media group. Beuer acquires a collection of media brands including Heat and Grazia as well as Kiss FM UK and Magic. Beuer's target market from most music magazines and music basted products is 18/25 for both females and males.

 Beuer publishes the popular music magazines Q and Kerrang and has also helped them to become a multi media brands. Beuer Media Group has a 50% stake in the British television company Box television, the over half is owned by channel 4. Box television acts as the content subsidiary that produces several popular music television channels, which include;

                                                  -The Box
                                                  -4Music
                                                  -Heat
                                                  -Kerrang!
                                                  -Kiss
                                                  -Magic
                                                 -Smash Hits

Beuer publish a wide range of music magazine and radio programs this publishing company would help my magazine to become multi media. Also they do a lot of music based stuff which would benefit my magazine a lot. The magazine I want to make will fit to Q's target market. A lot of Beuer's publishing products and media product match the target market I would like my magazine to be basted around. So my magazine would benefit from Beuer's company as my target audience would already be reading, listening and watching one of Beuer's products.

Future PLC

Future PLC is a media company. In 2006, it was ranked as the sixth-largest media corporation in the United Kingdom. It publishes more than 30 magazines in fields such as video games, technology,   

 film, photography and sport. Future is the official magazine company of two out of the three major games console manufactures. Future currently has a UK on-line audience of 8m monthly users across it's network. Future publish magazines such as Rhythm, Film, Music radar, Guitarist, SFX, Total guitar, Future music and many more. Future's game portfolio has a global reach of over 14.6 million.

Future publishes have millions of people that read the magazines they publishes and they have a very big on-line audience especially when it comes to gaming. I don't thing they publish enough music magazine for my magazine to be published by them.  

Textual analysis of existing media products

Complete analysis of a music magazine

The history of NME magazine

NME stand for musical express (NME) a British music journalism magazine first relisted on the 7th of march 1952. NME is mainly associated with rock, alternative and indie music. It was the first even newspaper to include a singles chart and in the 1970's it became the best-selling British music newspaper. NME started as a music newspaper and then gradually moved towards a magazine format during the 1980's. The NME logo has been used with slight variation, has been since 1970.   

In July  2015 NME removed the cover price and became free publication. NME launched this on thw 18th of september 2015. The free NME includes broader coverage of film, video games and fashion along side music. NME mainly targets man ages 17-13. People between lower middle class, skilled working class and working class are all targets of his specific magazine publication.

 NME is multi -platformed as it has an online version which was launched in 1996. In may 2011 NME relased the NME smartphone app and the following mouth, NME launched it's first iPad app.And in September the site also launched a new series of self-produced band documentary's films, entitled the Ultimate Guide NME also organizes tours that consist of a variety of tours organised by the British music industry publication NME. Throughout the year, NME sponsors numerous tours of the United Kingdom by various up-and-coming and established bands in a variety of formats. The tours are titled to reflect the genre and type of band playing on them. NME are sponsored bu many company's e.g Pizza Hut and Bubweiser Brew. NME is now editor-ed by Mike Williams and is published weekly and this under the company TimeInc.com      
 

College Magazine Analysis

College Magazine

This is a collage magazine for ages 16-18 we have main image of a male who looks between them ages looking happy to be at collage with a positive look on his face he is also dressed in quite trendy clothing so the magazine looks trendy and young.





 The magazine uses 3 different colours and fonts this is to not make the magazine un-neat and eye catching. The master head is also very bright and is eye catching this stands out so people that go to college can instantly see this magazine relates to them.





The cover lines also indicate this is for collage people from having help and career fairs form funny stories about sleeping with your professor. The jokes and the humour draw the reader in also as someone age 16-18 is going to want to read something exciting and funny which can help then threw collage but also be a good read. 

Front and Contents Page of college magazine