Skills and developement

          

Addressing My Audience

           

What have you learnt about technologies from the process of constructing this product?

Target audience and media pack

TIDE MEDIA PACK 

Target Audience

How does your media product represent particular social groups?

For my media product/ music magazine (Tide) I choose a target audience of 15-25 from male to female. My magazine is for people that listen to indie, rock and alternative music this means my target audience are a bit alternative them selfs form the way there dress to the bands there listen to. My magazine as represented my target audience in many different ways from challenging to form of other magazine to make is alternative to the gold, black and white colour theme. I have use certain images and colours that will attract both male and female. The bands I have used in my magazine will attract both male and female as my magazine is set on the music that both males and female will listen to under the genera I have chosen.

Due to the fact more of the music in my magazine is alternative I tried to make my magazine as alternative as I could the people that are most draw to reading my magazine will be people that are quite quirky and individual. I have also use people and band that my target audience will want to be/look up to. Demographically my target audience fit in to many section on a scale they are a range between C2, D and E. They fit into many different sections as my target audience is a range of male and female but has quite a low target audience. Also due to my target audiences characteristics they are more likely to be student or be in new work. My target market psychographically are explores. This means they seek discovery, energy, individuality and experience. My target market value difference and adventure there the first to try new brand.

Many of the quality of my magazine I have chosen is draw my target audience into reading my magazine. From the mise-en-sen the whole feel of my magazine is different and alternative I have channelled a lot of conventions to make my magazine different and alternative. I believe this would attract my target audience as they are into the alternative and edgy things. The images I have used from my main cover photo all repent my target market. The photos I have used all have clothing that I know will attract my audience as they will dress a certain way are aspire to dress like the artistes in my magazine. From example my feature article photo is wearing all black, doc shoes and a branded top but I also added a Casio watch and a ring as this is all clothing that my target audience will find attractive. I also have used photos from concerts as this is a horrible I believe my adduce will do a lot go to converts and gigs. These sorts of photos are also took form my target markets perspective like they are watching a band this give them a feel that the magazine is personally made around them.  The language I used in my magazine was quite formal but also simple with a sorts of slag to it. I looked at the NME magazine for ideas when I came to my image and I noticed a lot of strong artist who were out spoke, kooky and very operated. I used this when It came to my images as I wanted a strong artist that my target audience could aspire to be like or have a love hate relationship with this artist. This is why I went with Jamie T I tried to show a personality of Noal Gallagher, Liam Gallagher also with a strong outfit to match. All of these images have strong posture, mood facial expressions but are clear and have good lighting.

                              

Also with having this whole strong, alternative vibe I had to use this in my language it had match the artists and band characteristics, this is why I used a lot of quotes that had slang in them or swearing. This will attract my target audience as they aspire to be like this form clothing down to the speech and opinions. My target audience are young and want and want to be different out spoken and music and the artists they listen to are able to do this for them.

I have left out colour that a related to a genera of male or female like blue for a boy as I want my magazine to attract both generals. I used gold, white and black and stoke to those close as they are bright, strong, alternative and different to other magazines. I wanted to stick to these colours to keep my magazine quite strong and clear just like my magazine has the personality of my target audience. I have left out music that they would defiantly not be interested like things that are in the top 40. This would make my magazine quite main stream and not alternative. I haven't focused on a stereotype as my magazine is quite brood on age and music generous.

Tide magazine has the same target audience as NME but there is a lot of differences when I come to attracting are target audience. NME is more of a conventional magazine with 5 coolers and fonts on there front cover but I chose to stick with three and keep it simple. NME has used a very bold image like my magazine that included images that are alternative and out there this will attract to there's and Tides target audience. Tide is more of an out spoken magazine it gets the bands to tell the story's and less on just a person writing an article on a band. NME are reaching out to the same target audience but more for a sub-culters like indie but tide is more for people that don't nessarly come into a sub-culter as they are original.  It is clear, outspoken, straight to the point  just like how my magazine look and just how my target audience act.

Forms and conventions

           

Finished products

Distribution of my media product

                                                                                    Beuer

I have decided that bauer would be the best company to try and get to publish my magazine for many reasons, It publishes over 600 magazine so I believe they would be able to give me into making my magazine big and make a good profit. This also shows that they have a lot of experience what sells to the public market when it comes to magazines. They also have 50 radio station with this I could make Tide into a radio station for people who like the music in my magazine. This would give me more profit and a higher public reading and listening to my products with Beuers experience I believe they are the best company to help me with this.They have helped such magazines as Q and Kerrange to become multi  media brand and I believe out of the media publishes they would be the most effective when making my magazine into a multi media brand. 

With Beuer being such a big company I would be able to rely on them fictionally when it comes to makes my magazine. Starting off it maybe that my magazine isn't selling due to it not being very know but Bauer would be able to cover my while I get up and running. 

Beuers target market is very young and my magazine is for quite a young audience just like mine. It has a target market for music magazines at 18/25 for both females and males. My magazine may have a target market for quite a bit younger but my magazine is for boys and girls. Bauer has a target market for both boys and girls so they can help me to make my magazine attract to both males and females. This also would be a plus if Beuer do decide to publish my magazine I would already have kinda of an audience to read my magazine as people are already reading other magazines that Bauer publish. 

I believe Beuer would be good to publish my magazine and I have reasons why they should publish
my magazine. When you look at the music magazines that Bauer already publish like: 

-The Box 

-4 Music 

-Kerrange!

-Magic 

-Smash Hits

there are no music magazines that is like mine. It would be new and no competition with in Bauer so it would be nothing they sell to the public already. My magazine is modern and is all about new band and to help people find new bands but also to focused  on a new alternative stage of music. Baure publishes no music magazine with that same genera of music as my magazine so there is a big target market that Baure would then also be able to cover.

There are many pros if you are published by a big company like financially stability but there are also many cons when being published by a big company like Bauer. They may take control for your magazine so you wouldn't have full control of what the final product looked like before going out for the public. Also with the big company there are a lot of companion fro the best selling magazine and my magazine would be fighting for the public to read it over Q and NME as our magazine has some of the same features and target market. But saying all this there are also pros and cons with going with a small company like having no financial stability they would not be able to help me financially as I started selling my magazine and may not make a solid profit to start with. But with a small company I would be able to make all the chose in my magazine.But this also can be a down side as I wont have a perceptional eye to see what need improving and Bauer can do that for me as they have a lot of experience.    

I went for a big company and specifically Beuer due to point above and there
are many company I could of chose but didn't e.g: TimeINC and Future Plc. I didn't chose thees company as TimeINC publish NME which is a big magazine that would be big competitions for me also TimeINC then cover may sort of target market as Baure don't, I also didn't chose Future Plc as that they cover more gaming magazine and I don't believe they would be able to get there target market to read my magazine so I went for a more music bases publishing company.

Chosen Images

                                                            Front cover

I chose this image front may front cover due to many reason this is also defiantly my most eye catching image that also why it is on the front cover. I chose this image to go on the front cover as the body language is quite strong and the eyes are facing the reader and on most magazines it is a main feature to have the front image. The clothing on this image is based around my target audience and out of all the photos I took this one shows the branding and shows clearly everything he is wearing. I believe this image is what my target audience would dress like or inspire to be so by seeing this image they would be attracted to buy the magazine. This photo has been taken form the knees upwards so when places on my front cover it look very positioned and you could see every aspect of the photo from the outfit, face and body language. This image is mainly based on my target market as it is on the front cover and as I photo I defiantly thought is would attract my target market and be the best chose due to all those point above. This image was all based on the research did for my target market form positioning right down to the outfit.

Contents page

This image has the same outfit so it again will still attract to my audience. This image is a more of a close up and when it come to contents page after looking at other magazine there seems to me a main more up close photo for the main feature articular. This image fits perfectly as it is a close up and the body language is bold and makes this image slightly different and stand out. I also new that this photo would be to show what my feature articular would be about so this photo had to be the more eye catching thing on my contents page. If my target audience bought the magazine due to my front image they will still need to be brawn by the image to read the articular itself.

All other of my image on my content page are bands and artist so I chose to add something that would change that pattern even thought it is a music magazine. With that in mind this image is vinyls something that defiantly is related to music. This image was took in a well know shop that I thing my target audience will shop in. Vinyls are something that is becoming a new thing for young kids and has become i new thing to own a record player. So with this image my target audience will definitely want to ready the articles that comes with it. The image itself is bright and colorful and looks ascetically pleasing. 

All these images are all the same form they where all taken at gigs and where place on my content page for the same reasons. All these image relate in articles about band that my target audience will like this images where chosen as they are the best quality out of all the other images I took at concerts. All of these image are slightly different due to there colors so non of them looked the same when placed on my contents page but all of these images look pleasing and the lighting in these images make the image clear and bright. My magazine I aimed around the people that like the music and when you like a band you are likely to go see them at a gig. My target market I believe will go to gig and even like this so these image will interest them.









These image are based around the
people that will read my magazine.
They are images of bands with there fans and my target market will defiantly be reading my magazine for the music and will be fans of the bands. These image are what my reader will have experienced when going to a gig and will be able to relate to the image and also be course to what the image links to. These images are very strong body language for the ways everyone in the frame is standing. Both of the images are clear and have good lighting the different outfits and hair colour make the image look entreating. When it comes to the outfit everyone is wearing in this image these are clothes my target audience will like and people they will want to be/look like.

I used this image for my subscription if you subscribe you get a chance of winning a top. These top are designer are something that share the same target market as me so they would be drawn to subscribe as these tops are also very expensive. These top both go together as there black and white be also fit the same colour scheme of my magazine.

 Feature article 

With my feature article I new there was only going to be one image so I wanted this image to be different form the rest stand out a bit more. That's where the record comes in it expresses music and the article next to it all is about music so there both contract them each other. The body language is strong and the positioning in this photo is string and that why I used it for my feature article. The outfit is all showing and my target market will be drawn to the outfit as it is something they would wear. I have included doc shoes as they are something that also share the same target marked as me. This image all together is bold and striking perfect for my feature article.  

Construction Schedule

Contact Sheet